Hypnotherapy Reviews: Can You Trust Them: Hypnotherapy in Ely and Newmarket
Now I don’t know about you, but these days when I’m deciding to buy something online, or when I’m researching a local business or service I need, then I always take a bit of time to check out the reviews and to see what other people say about their experience or about the thing I’m thinking of getting.
And I’m not just checking the ‘top’ reviews or those deemed ‘most favourable’ (by some online algorithm), I want to scan through what people have said more generally, the pros and cons they list, the proportion of people rating things at different levels and the most recent reviews in case something has changed. Quality and service can change over time so it’s useful to spend a few minutes checking out the reviews to gain a level of assurance before buying that thing or contacting someone about a service.
Whether I’m buying a book or some more guitar plectrums (because they tend to walk off on their own!), or I want to switch bank or find a plumber, I’m either going with a recommendation from someone I trust or conscientiously checking out their reviews. These days, reviews really do matter. I know this with my own hypnotherapy reviews because people want a level of confidence before contacting me about their mental health, or they come because a family member or friend has recommended me.
Yet the upside of being able to quickly check out what other people have said in online reviews sadly comes with the downside that, because reviews really do matter, it can be a breeding ground for those who seek to inflate claims, misrepresent their success and play the system. For some, there can be an unbearable urge to cut corners to boost their profile rather than to do the work and let the good reviews grow organically.
There have been several articles in the news recently about fake reviews and plans about future laws to make them illegal. Yet, right now, if you were to do a quick search online, you could quickly find dozens of companies who are only too happy to sell business reviews on Google, Facebook or anywhere else online that hosts reviews. And we aren’t talking about a service that contacts actual customers to encourage reviews (like those emails you get a few days after you buy anything online asking you to review it). They are openly selling made up reviews from people who have never used the services of the business, either using deliberately created accounts or sometimes using the same reviewers (so them seem legitimate at first glance) to fabricate some words and leave some stars.
Over the years I’ve had cause to speak to a lot of other hypnotherapists and to look at maybe hundreds of online hypnotherapy websites and profiles and until recently, I’d never knowingly come across the use of fabricated reviews or fake reviews in the field of hypnotherapy. Yet more recently, a bit of research has shown that certainly and sadly there seems to now be this more shady element within the world of hypnotherapy reviews.